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Consumed: martin strings acoustic Rethinking dreadnought acoustic guitar Business martin d45 in martin guitars the guitar strings martin Era of Mindful Spending
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Product Details
Condition: | Brand New | ISBN-10: | 023010178X | Publication Year: | 2010 |
ISBN-13: | 9780230101784 | Language: | English | Author: | Andrew Benett, Ann O#039;Reilly |
Educational Level: | Trade | ISBN: | 9780230101784 |
Product Description
Consumed: Rethinking Business in the Era of Mindful Spending Hardcover
“The authors apply their marketing savvy and research to forecast the implications of ‘consumers’ growing discontentment’ with lives based on debt-funded extravagance. . . Examining recent trends exacerbated by the economic crisis, they illustrate consumers’ increasing satisfactions through saving and simplifying that can soothe financial and ecological worries. They offer marketers four guiding paradigms to attract ‘burned-out consumers gratifications through ‘Embracing Substance,’ ‘Rightsizing,’ ‘Growing Up,’ and ‘Purposeful Pleasure.’ Summing Up: Recommended. Practitioner and professional collections.” -- CHOICE
“The consumer mind-set is undergoing a radical change: People are getting serious about making smarter, more mindful choices and are looking for companies that give them what they want. Consumed acts as a navigational aid, empowering business leaders to anticipate and meet these newly emerging needs.” —Becky Saeger, Executive Vice President and Chief Marketing Officer, Charles Schwab Corporation
“A permanent shift has taken place among consumers. They are far more engaged in every aspect of marketing and manufacturing, and brand that want to win and retain their loyalty will need to listen better, react faster, and be more nimble in everything they do. This book offers a fresh and vital perspective on those actions that will be most essential to future growth.”—Christian McMahan, Chief Marketing Officer, Heineken USA
“The world is changing rapidly, and the brands that will thrive are those most willing to lead that change. In Consumed, Andrew Benett and Ann O’Reilly offer insight and guidance about how best to communicate with and build relationships with today’s more thoughtful consumer. It is essential reading for anyone seeking to win the in the post-recession marketplace.”—Mike O’Driscoll, Managing Director, Jaguar Cars
“This is an important book for executives because the world is clearly changing. Business leaders need to understand the trends highlighted in Consumed and think deeply about the implications for their brand.”--Tim Calkins, Clincal Professor of Marketing, Kellogg School of Management and author of Breakthrough Marketing Plans
PACKAGE CONDITION: This package has slight damage. All contents appear to be brand new, undamaged and are 100% guaranteed (see photos)
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